We help wedding industry professionals with the tools to work on their business so they can thrive

Melissa Barban is a premier wedding industry mentor with over 30 years of experience managing seven-figure budgets and luxury brands. After decades of scaling award-winning firms, Melissa recently retired her acclaimed floral and design companies to focus exclusively on her true passion: empowering the next generation of pros through The Canadian Wedding Expo and Wedbiz Society.

From the Frontlines to High-Level Strategy Melissa’s expertise is rooted in real-world grit. She famously scaled her own bespoke design company in the competitive Toronto market, overseeing a team of ten and producing a staggering 150 events per year. This firsthand experience makes her a powerhouse for those looking to master the art of scaling a wedding business.

Mentorship Rooted in Resilience In an industry where entrepreneurial burnout is a constant threat, Melissa is a vital advocate for sustainable growth. Having navigated the “big C” era, she openly shares her journey of growing “too big, too fast”—helping her coaching clients shift from working in the business to working on the business.

• Sales Strategy: Mastering the luxury market and seven-figure budgets.
• Operational Excellence: Building systems that run without the owner’s constant presence.
• Leadership: Developing the infrastructure to manage high-volume success.

A lifelong community leader, Melissa founded the PWEG (2016-2010).  Despite her formidable resume, Melissa is a spiritual person who values “slow” moments. When she isn’t driving results for clients, she’s likely in her pajamas bingeing a favorite series or traveling the globe for inspiration. A devoted wife, mother, and grandmother, Melissa’s mission is to help clients build businesses that support—rather than sacrifice—their family life.